The number one colour institution in the world, Pantone, chose their colour for the coming year, and it’s a cheerful, energising and warm colour coming from the sea. The company designated the Pantone 16-1546 Living Coral ad the Pantone colour of the year 2019.
“Colour is an equalising lens through which we experience our natural and digital realities and this is particularly true for Living Coral. With consumers craving human interaction and social connection, the humanising and heartening qualities displayed by the convivial PANTONE Living Coral hit a responsive chord.”
Leatrice Eiseman, Executive Director of the Pantone Color Institute