On Friday, December 14th, Williams-Sonoma filed a lawsuit against Amazon.com claiming claiming infringement and dilution of the company’s trademarked name.
The suit claims Amazon.com has organised “an unauthorised Williams-Sonoma branded store on its website, falsely claiming that these retail services are ‘by Williams-Sonoma’ and leading to a variety of customer complaints misdirected to WSI that actually concern Amazon’s unauthorised retail services.”
Amazon’s “Rivet” line includes products that are “very similar” to the West Elm brand of Williams-Sonoma, according to the resource presented by the latter.
“It is unlikely that Amazon has conceived a product line with almost identical designs that presents names that contain the same non-descriptive terms that Williams-Sonoma uses other than intentionally copying the West Elm product line,” the lawsuit states.
Amazon, through a spokeswoman, declined to comment on the legal remedy, which was filed in federal court in San Francisco.
The demand marks a new chapter of conflicts between the largest online retailer in the world and major brands that must decide how to interact with a company that can be a partner and competitor. Previously, Apple and many other companies accused Amazon of not doing enough to combat the sale of counterfeit products on its site by independent merchants. Williams-Sonoma’s lawsuit directly targets the company and alleges that it is “unfairly and misleadingly involved in a widespread copy campaign.”